Unit 2 Marketing Campaign Example
Unit 2 marketing campaign example is an essay that has been written for the BTEC National Business Level 3 Developing a Marketing Campaign unit. It has the correct structure needed to get a high mark. It also contains practice research and Part B assessment documents for the case study business Charming Chocolate.
PESTLE analysis is a framework that helps a business examine its external environment. It looks at a number of political, economic, social, technological, legal and environmental factors that affect a business. It is often used in conjunction with a SWOT analysis, which is a similar framework that looks at a company’s internal strengths and weaknesses.
When conducting a PESTLE analysis, it’s important to involve a range of people. This includes senior managers, C-level executives, leaders, major stakeholders and consultants. Having a variety of perspectives will help you find new ideas and insights into the external factors that may impact your business.
The legal aspects of a PESTLE analysis look at the laws that govern how a business operates. These include patent laws, consumer protection laws and occupational safety regulations. They also cover any laws that may have a direct effect on the business, such as energy consumption or hazardous waste management. The legal aspects are sometimes referred to as LoNGPESTLE, which adds a geopolitical dimension to the analysis.
Unlike PESTLE analysis, a SWOT takes into account both the things that a company does well and negative elements that impact the business. This allows the company to preserve its strengths, mitigate risk regarding weaknesses and take advantage of opportunities.
When filling out a SWOT analysis, be as specific and detailed as possible. This will help to ensure that the analysis is actionable and that members of your team understand what needs to be done. Using a table format can also be useful in organizing your list and making it easier to view.
Often, businesses use their SWOT analyses to help develop marketing aims and objectives. However, these analysis can be used for other purposes as well. For example, a SWOT analysis can be used to assess a nonprofit’s strategic plan or to identify potential threats. It can also be used to evaluate a new product or service that a business is considering introducing to the market.
The marketing mix is a framework that defines your marketing strategy. It includes four or seven elements—product, price, place, and promotion—and it determines the type of marketing you need to do.
The product is the good or service your business offers to consumers. Successful products meet unfulfilled needs in the market or provide a novel experience that creates demand. For example, the original iPhone filled a need for a simplified device that paired with an iPod and the chia pet entertained people with a humorous experience.
The price is the amount that consumers will be willing to pay for a product or service. Pricing is determined by the product’s characteristics and customer perception of its value. The place refers to the physical environment in which a product is sold, including stores and online platforms. The promotion is the communication that a business uses to communicate with potential customers about its product or service. This can include email, social media, paid ads, and public relations.